NEARLY 45,000 CONSUMERS VOTED IN THE 14TH EDITION OF MY LOVE MARKS
Nearly 45,000 people supported their preferred brands in the only consumer ranking in our country "MY LOVE MARKS" for 2022, with nearly 10,000 voters in the first stage, over 20,000 in the second, and nearly 14 000 in the third final round. You can see the results and the exact number of votes given for each brand in the last round here: https://mylovemarks.eu/results.php.
Some of the brands this year reached the final round in more than one category. Kaufland and the chain's own brands collected the most consumer votes in the 14th edition of the ranking. Kaufland is the #1 Retail Chain in our country, as well as the TOP International Employer in Bulgaria for a consecutive year in both categories. Kaufland's own brands are in the TOP 3 of the most preferred brands as Kuniboo and Bevola® were ranked second and third respectively by users in the section Baby and children's products; and Lyutenitsa Brei! won a prize in the category Mayonnaises, Lutenitsa and Sauces. K-Classic is a finalist in the Own Brands and Mineral & Bottled Water categories, and Bevola® is among the preferred brands in the Cosmetics category.
The undisputable leader in the Restaurants category, for the 14th year in a row, is HAPPY BAR&GRILL. The chain is brand #1 in the Food Delivery section and won first place in several other sectors - Bulgarian brand - food, TOP Bulgarian employer, and Innovative brands - food and drinks, and in the last three categories the company is preferred by Bulgarian consumers in six successive editions of the ranking. SDI Insurance Broker is the #1 company in the Insurance Brokers section for the fifth year in a row, taking first place in the Bulgarian brand category as well. The company is a finalist in several other sectors - TOP Employer - BULGARIAN COMPANY and Financial Institutions. One of the most emblematic Bulgarian brands - Krassi, for the eighth year in a row, has proven its leadership position and the lasting sympathy of the Bulgarian consumer, who once again chose Krassi Mayonnaise and sauces as the #1 brand in the Mayonnaises, Lutenitsa and Sauces category. The beloved product is also the winner in the category Own brands - food and beverages, where it shares first place with Lidl's Rodna Stryaha. Two brands with the same number of votes - a precedent that happens for the second time in the 14-year history of the consumer ranking. The favorite mayonnaise of the Bulgarians is also a finalist in the category Bulgarian brand - food, and is in the TOP 5 of the brands that collected the most votes in this year's edition of MY LOVED BRANDS
For another year, Lidl has won several prizes. The retailer’s own brand - Rodna striaha - is #1 in the Own Brands - Food and Beverages section (sharing first place with Krassi Mayonnaise) and is among the most developed and preferred own brands of the Bulgarian consumer. The company is a finalist in the Retail Chains category and one of the most loved international employers in our country. For the third year in a row, BOSCH is the favorite in the White and Black Appliances section and the No. 1 brand in the Innovative Brands category. Hewlett Packard Enterprise Company once again beat the competition in the IT companies and software products sector and is in the TOP 3 of preferred international employers. BILLA yogurt took first place in the Dairy products section, and some of the chain's own brands are finalists in several other categories: BILLA Gardens is in the TOP 3 of Own brands - food and beverages and Innovative brands - food and beverages, BILLA mineral water – in Mineral and bottled water, and BILLA's Bulgarian Farm is among the preferred Own Brands. The chain is a finalist in the Retail Chains sector, and www.kulinarium.bg – BILLA Culinarium is among the most visited web portals and e-commerce.
The winner in the Spirits category was Glenfiddich, followed by Tullamore D.E.W. and Grant's whiskey. The winner in Wine and wine cellars this year is Edoardo Mirolio Wine Cellar, and Katarzyna Estate and FUN WINE® are also in the TOP 3. The Bulgarian consumer's favorite mineral and bottled water is again White water. For the seventh consecutive year, the preferred Coffee and hot drinks is Spetema coffee, and the finalists are Tchibo and Baristo. This year, Spetema was also chosen as brand #1 in the category Bulgarian brand - beverages. For the fifth year in a row, Yadki Detelina became the leader in the Nuts and Snacks section, followed by SaLza Salts and Grizini and Elite Nuts. Waffle Chudo this year won the competition in the category Sugar products, and in the TOP 3 are also Sweet times and Sweet plus. And in Sugar products - candies, the undisputed favorite in five consecutive editions of the ranking are the beloved Onions, followed by Lemon Slices and Amphora. In the meat products category, for another year, the #1 brand is Delicacies Zitnitsa (which is also a finalist in the Bulgarian brand - foods), and in the TOP 3 are also meat products "Bulgarian Farm" and MESKO Petrich. In the section Vegan and organic products and superfoods, the first place this year was won by Dr. Keskin - organic oats, followed by Nature Box and Edoardo Miroglio - series of organic wines. Another product from the series of Dr. Keskin - protein crackers are a finalist in the category Innovative brands - food and beverages. Syoss is the #1 brand in the Cosmetics section, and the finalists are the brands bevola® and Bio-Oil. In the Dermo and Medical Cosmetics category, this year's winner is Revalid, followed by Alpecin and NUXE. For the third year in a row, the Mustela brand is the winner in the Baby and children's products category.
MIELE and TEKA rank in the TOP 3 of the preferred brands in the white and black appliances sector, and in Web portals and e-commerce, broshura.bg collected the most user votes this year, followed by ardes.bg. For another year in the Electronic media section, nova.bg is the favorite, and vesti.bg and dariknews.bg are the finalists. For the sixth year in a row, the most watched TV in our country is NOVA, followed by the National Geographic Channel and KINO NOVA. For the ninth time, consumers chose A1 as the #1 brand in the Telecommunications and Internet sector, and this year's finalists are Yettel and Bulsatcom. In the Insurance companies category, the championship for the fourth year in a row is held by ZAD Armeets, and the finalists are Grupama Zastrahovane and Bulstrad. In the Insurance Brokers section, MUSALA INSURANCE BROKER (with a small difference from the first place) and I&G Brokers are ranked among the companies preferred by the Bulgarian consumer this year.
In this year's debut category - Insurance products - the undisputed leader is HETTRICK - a product of Musala Insurance Broker and Bulstrad, and DZI's Home Comfort and Allianz Onco Care of Allianz are also in the TOP 3. Among the most preferred companies in the Bulgarian brand section, are "Vinprom" AD Veliko Tarnovo and Credissimo. In the category Bulgarian brand - beverages, the finalists are Gin "Staroprestolen" and Vodka "Shock" Red/Blue. And in the Vitamins and nutritional supplements sector, Doppelherz Vitamins again won first place, followed by BioGaia® and SOpharmacy Vitamins. Bronchostop is the winner in the Medicinal products category, and the finalists are Milgamma and GeloMyrtol. For another year, Fibank holds the leadership in the Financial Institutions sector, and Grupama Insurance ranks in the TOP 3. The leader in the category of FinTech companies is Credissimo, followed by NEXO and Profi Kredit. In the IT companies and software products section, Software Group and avtoikonom.bg are also in the TOP 3.
In the particularly contested category TOP Employer - BULGARIAN COMPANY (after Happy Bar&Grill) are SDI Insurance Broker and ZAD Armeets. And the finalists in Favorite Employer - INTERNATIONAL COMPANY are Lidl and Hewlett Packard Enterprise Company. Among the most INNOVATIVE BRANDS (after BOSCH), users named Kaufland and SoftUni. SOpharmacy is the winner in the Own Brands section, and the finalists in the Food Delivery section are glovo.bg and takeaway.com. Persil is the #1 brand in the Laundry & Detergents category, followed by Perwoll and Medix. The competition in Pharmacies and pharmacy chains for another year was won by Sopharmacy, followed by PHARMACY 36.6 | 366.BG and Apteki Zapad. And in Interior and furniture this year, the champion was the MIELE brand, and the finalists were TEKA and VIT - the Mattress Exchange. SoftUni won the first place in the newly opened Education category, and in the TOP 3 users also ranked SU "Kliment Ohridski" and Technical University Sofia.
ABOUT MY LOVE MARKS
Between 30,000 and 40,000 users take part in the "MY LOVE MARKS" ranking every year. The initiative is an expression of consumer preferences for certain brands in various industries. And not just preferences, but a real emotional attachment to specific brands, which we would miss if they disappeared. Our favorite brands are chosen solely by end-user voting.
For further information, please do not hesitate to contact Daniela Ilieva, +359 884 060 940,
